Public Relations Professional, Social Media Reformer, and Technology Nerd
Lacey Haines
Networking Events - Get over the butterflies
I joined the Networking Committee of the Silicon Valley chapter of the Public Relations Society of America because it made me nervous. I may go to a number of events now, but that hadn't always been the case. When I knew it was time for me to spread my wings and transition to a new job, everyone I spoke to, and every article I read, said that networking events were the best way to meet people and find out about new opportunities early. But "putting myself out there" terrified me. It felt like high school all over again, with cliques of the "cool people" already huddled in a corner deep in conversation. I dragged a few co-workers with me to the first networking event, and left after an hour. I missed events because I couldn't find anyone to go with, which is funny because the purpose of a networking event is to meet new people, not hang out with people you already know, but that didn't change the fact that I was nervous out on my own. This obviously changed, and with the next PRSA networking event being held on the roof deck of the San Francisco Bite Communications office, I thought it would be the perfect time to share my secrets for being comfortable at networking events:
1. Join a club. Joining PRSA was a fantastic opportunity to meet people (thank you for the nudge, @TravisMurdock!) To get over my fear of going to events alone, I joined a club that threw events. Now I know at least one person at every event I attend.
2. Dress for the job you want, not the job you have. The worst boss I ever had taught me that. And even though I have painful memories of her from college, it was an important lesson that has stuck with me. I am more confident when I dress up. And confidence helps me pretend that I'm comfortable in my settings.
3. Work the Twit-work. Watch for hashtags for an event before you leave. Chances are there will be posts by people tweeting that they will be there. And when you arrive, collect business cards from the people you meet. Instead of writing follow-up e-mails, find them on Twitter and reach out. This is especially effective for Tweetups or social media-focused events. Attending networking events is like a hobby for some people (myself included) and you'll find yourself seeing the same people over and over again. Connecting with them early ensures they remember you.
4. Head up, shoulders back, eyes forward. Ever notice how the most comfortable person in a room looks like they have a purpose? It's probably an act (unless they're the host). Luckily, no one can see the butterflies in your stomach. They can only see your facial expression and posture. Scenario: You arrive alone to an event. You don't see anyone you know. Attendees are deep in conversation with one another. What do you do? Hold your head up high, and B-line for the bar. Order yourself something to drink (water, soda, wine, whatever) and while they make your order, look around. Check in on Foursquare. Smile at the person next to you at the bar, stretch out your hand, and introduce yourself. Sounds easy right? It is.
5. Host an event. Most organizations look for event sponsors, and the easiest way to feel comfortable at a networking event is to throw one yourself. As the host, you're in control of the situation, and it's guaranteed you'll receive recognition from attendees for it.
Skeptical of my methods? On October 7, from 6-10PM, my agency Bite Communications is hosting a networking event with PRSA. Come by and see for yourself!
“Hi, I'm Lacey. I'm in PR and I like to write about it.”
09/29/10 11:09:45 pm, 