Today's April Fools Day pranks have been classic! I wish I could say that I saw through them all, but I can't. I was fooled twice today. Part of my job as a PR person, is not only staying up to date with what is happening with my client, but also what is happening in their industries. This was how I got fooled.

This morning my new client, Payvment, informed us that they had just launched a great new feature, and they were sorry they didn't tell us sooner so we could promote it. I quickly clicked the link in the e-mail, and saw they had launched a new feature called Zuch Shipped. Without really thinking about what it meant, I got on a conference call with my team to discuss. As we read through the post together, my brilliant Associate Alicia Halatsis started laughing. She was the first to realize it was a joke.

Then this afternoon, after opening one of my daily e-mail coupons from Groupon, I scrolled down, and saw they had launched what appeared to be a direct competitor to my client RowNine, the luxury members-only sample site. Groupon had launched Groupöupon, an invitation-only private sale website for the consumer elite. I began taking screen shots, and crafting an e-mail to my client to update them on the new player in the space. Then I started looking at the merchandise. A money collage for $27,000. Water-scented perfume for $1,299. ::doh!::


Here's a list of my favorite pranks from today:

TV host Joel McHale hacks Ryan Seacrest's Twitter account. Hilarious!

Justin Bieber takes over FunnyorDie.com with BieberorDie.com (only for today)

Google renames itself Topeka

Starbucks adds two new sizes to the menu

Qualcomm raises awareness about death by butterflies

TechCrunch also has a great summary of the best of today's pranks: April Fools 2010: The Definitive List