Lacey Haines

Beginning a new chapter...

by Lacey Email

Today was my last day at K/F Communications. Working at a boutique public relations agency enabled me to do far more than what was outlined in my job description. For the last three years I've had the opportunity to work on major (and minor) campaigns for some incredibly innovative companies, including: Flock, TwitVid, RowNine, Covia Labs and of course, Digg. For two years I was lucky enough to be half (yes, two people) of the Digg PR account team. Promoting (and protecting) a pioneer in social media was not as easy as everyone assumes it was, but it was just as fun. Jay Adelson and Kevin Rose are not only brilliant entrepreneurs, but also some of the nicest people I've had the pleasure to work for. It's easy to produce great work when you care about your clients.

K/F has been the ideal place to start my career. I actually liken it to dog years. Working three years at K/F is equivalent to five years at a larger agency. How many PR professionals, early in their careers, can say that in one year, they secured three magazine covers, and appeared in a magazine photo spread with one of their clients? (Yupp, that's me, in the teal shirt.)

It's difficult to leave to an agency (and the people!) that have been so good to me, but I know it's the best decision for me right now. I am very excited to start the next chapter of my professional life on June 1st with Bite Communications in San Francisco. What I know so far, is that I will be joining the Hewlett Packard PR account team, working on HP corporate and promoting HP Labs' innovative projects.

So, I say thank you, and goodbye, to the great people I've had the pleasure of working with over the last three years. I know we'll stay in touch, and I look forward to seeing where we all end up.