Last week I was invited to speak at the Professional Aerial Photographer's Association's International conference in Las Vegas. Aerial photography is probably one of the most fascinating jobs around, but is also one of the most unknown. Most of us see aerials in a newspaper, or in movies or TV shows, but rarely do we wonder where they came from. When I speak to clients about social media, a main focus is on content. What content do you have, what should we have, where can we get it, who are we targeting, and how do we share it? This industry has nothing but content! That was a main focus in my talk, Social Media: A How To Guide.

The below presentation was created for an audience of small business owners, 95% of which had little to no experience with social media. In addition to being an intro to Twitter, I also touched upon how to use it, specifically when working with the media.

I had a fantastic time, and my presentation went over really well! My goal was to convert 1 person in the crowd of 80. After all the buzz the talk got, I think that number went up to more like 30. And according to PAPA President, Patrick Belanger, my talk was one of the best of the weekend (according to the end of conference survey) and I'm already getting Twitter alerts from the attendees. Looking forward to the 2012 International conference cruise

Note: From 2006-2009 I managed the the PR/Marketing efforts for The 111th Group / ProAerialVideo.com, two ventures owned and run by Patrick and Julie Belanger.